Through our collaboration with Brent Pope’s ‘Elephant in the Room’ Initiative, we brought positivity to Irish classrooms. We wanted to help kids by giving them the basic building blocks for how to be a good friend. Simple, everyday tips and tricks to encourage chatter and help them feel comfortable talking to one another.

We worked on a campaign across our compostable lunch bag designs that didn’t delve into mental health or challenging subjects. Instead, we highlighted fun commonalities, looking at how elephants build their herds and communicate without language!